Chicago, Illinois

For this 29-story, 310-unit luxury apartment building developed by Fifield Realty Corp, SH Studio leveraged our unparalleled understanding of the expectations of today’s luxury home buyers, and translated those for a millennial-aged rental market. Our approach: define three distinct categories of potential renters; then conceive three model unit designs to appeal to each specifically. Underpinning each design is respect for the building’s virtually unencumbered city views, as well as an appreciation for the well-traveled, globally conscious urban lifestyle of the building’s renters.