Design Elevates a Brand
Form and function – not to mention high fashion – combine to brand-boosting effect in SH Studio’s first-ever design of retail showroom space. In fact, when Brizo and Delta Faucet asked us to conceive a new look for their Merchandise Mart showroom, we knew immediately our design would have a product-driven purpose, not simply an aesthetic. “Our ability to create a compelling brand identity by how we treated a physical environment is the real story of this project,” says Martin Horner.
The result is a clean, fresh, engineering-oriented plumbing lab – with a surprisingly alluring aesthetic. It’s technology-oriented, yes, but also tactile and experiential. In fact, the new showroom beckons visitors not only to look, but to touch, feel, and play. And, ultimately, to connect with the products on display in a manner that creates excitement and encourages purchases. That, after all, is the unequivocal goal of any retail space, isn’t it? To be able to achieve that goal for Brizo and Delta in a way that is as much about science as it is about fashion is something we’re quite proud of. “Our design changes the showroom dynamic,” says Martin. “That’s the power of creative thinking that really works for the client.”